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Atyuttama concept study / Websiteswaynemanor.vercel.app
Selected project

Wayne Manor

A fashion-commerce concept where a strong visual identity meets a considered shopping journey.

E-commerce designArt directionProduct discoveryEditorial storytelling
Wayne Manor campaign arrangement of outerwear, headphones and objects
The project story

A useful product needs a clear operating idea.

01 / The challenge

A fashion storefront has two jobs: establish a world people want to enter and help them find a product within it. The design challenge is to connect editorial atmosphere with clear categories, useful product information and recognizable shopping controls.

02 / The response

Bat Wayne Manor approaches that challenge through a bold typographic opening, a coordinated product composition and campaign-led storytelling. Garments, objects and accessories form a clear catalogue structure. Presented here as a commerce concept study, the experience shows how brand expression can carry through discovery, product detail and account navigation.

01

A coherent visual world

An ivory canvas, strong black type and orange accents tie the opening composition to the broader collection. Product imagery gives the identity a tangible focus.

02

Campaign to catalogue

Editorial looks provide context before visitors explore individual pieces. Category entry points and a complete collection offer different routes through the same range.

03

Familiar shopping signals

Search, wishlist, bag and product-detail links remain recognizable alongside the expressive design. This study examines the visible interface rather than claiming verified transactions or commercial results.

Capabilities demonstrated
E-commerce designArt directionProduct discoveryEditorial storytelling
Hanami next Atyuttama project
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